CASE STUDY

SMOOVE’L

Client as of July 2019

SOCIAL METRICS

  • YouTube: Below 2,000 to over 66,000 subscribers
  • Instagram: Below 3,000 to over 127,000 followers
  • Spotify: Below 20 to over 10,000 followers on profile
  • Currently avergaing 1.3 Million Monthly Listeners on Spotify

CAMPAIGN FACTS

  • Reached 1 Million YouTube views on “Freedom” single within 1 month
  • Began fielding major label offers after 1 month of campaign
  • Inked deal with Interscope Records after 3 month label bidding war
  • Attained nationwide publicity via major media outlets
  • Metrics and fanbase growing everyday
  • Was handed selected to perform at Yam$ Day 2020 at Barclays Center
  • Featured on track with Casanova 2x & Fivio Foreign
  • Achieved regular spins on NYC's Hot 97 and Power 105 radio stations
  • Featured on Funk Flex Freestyles on Hot 97
  • Local artist prior to advertising campaign

*All back-end metrics accurate as of 03/25/2020*

Note: Social media advertising was the primary method utilized during campaign. Client allocated all marketing funds to the purposes of advertising.

Highlights