CASE STUDY

JUSTIN RARRI

Client as of October 2018

SOCIAL METRICS

  • YouTube: Below 1,000 to 93,000 subscribers
  • Instagram: Below 2,500 to over 116,000 followers
  • Spotify: Below 100 to over 36,000 followers on profile
  • Currently avergaing 661K Monthly Listeners on Spotify

CAMPAIGN FACTS

  • Began fielding major label offers after 2 months of campaign
  • Booked for various shows domestically and internationally
  • “W2Leezy” single added to Spotify US Viral 50 playlist based on algorithms generated from ad traffic
  • No major features or cosigns
  • W2Leezy single trending on Apple Music
  • Inked deal with Interscope Records in June 2019
  • Released debut album 4EVARARRi via Interscope Records on 10/25/2019
  • Local artist prior to advertising campaign

*All back-end metrics accurate as of 03/25/2020*

Note: Social media advertising was the primary method utilized during campaign. Client allocated all marketing funds to the purposes of advertising.

Highlights